Образовательная компания “Eruditus” совместно с European University с 1 по 31 марта 2015 проводили конкурс эссе на тему “Your business idea for Spanish market”.
My business idea for Spanish market
So much traffic, air pollution, crowded streets and busy weekdays! We need a rest! The best rest is to change your usual environment.
Tourism is something that makes some people spend their money and some of them make a profit. Spain is one of the most popular tourist destinations in the world. It is attractive thanks to its rich history and culture, sunny beaches, sophisticated architecture, delicious food and exciting traditions. So, the tourism is what many people associate with this country.
In our times more and more people need to change their busy huge cities to small quiet villages and want to discover how the people in the countryside live. Spain is a perfect destination to experience this.
So why not to use the potential and do a real business with the help of it? Eco or so cold rural tourism already exists in Spain but it is, obviously, not the most developed one, so the competition isn’t too strong and there is a free place on this sector of market. Such project has a real prospective. The advantage is that basic infrastructure already exists. There is no need to build hotels and traffic communications. The village houses is an ideal accommodation. Although existing of some standards is vital, the more authentic the house is, the more attractive it would be for tourists, as many people don’t need a mass market but they are looking for something individual, real and authentic, which characterizes the local area and the locals. The houses should be managed from the centre to maintain the standards and to make their functioning more efficient and profitable.
Catalonia region suits for such idea perfectly with it’s colorful customs and breathtaking nature, especially in the Pyrenees.
The approximate plan of such rural-tourist tour is the next. Tourists are picked up from point A(it is likely to be El Prat airport of Barcelona) and are brought to the point of destination — to a picturesque village in the countryside in the Pyrenees mountains. Few kilometers from the house they are going to live in, they are put on some horse-drawn cart and brought to a village house.
The additional activities are what can bring some extra profit. That should be something connected with local traditions and culture. Together with horseback riding tourists may be offered to prepare some traditional food, for example jamón, queso manchego or cava, so this way eco-tourism will be combined with gastronomic one. Moreover, tourists may be interested in working in the garden, so it has a double positive effect as they pay money for such kind of animation and at the same time they help to harvest. They could be also involved in some crafts, producing for example some traditional clothes, ceramics or toys.
The price of such a tour may range and even go up to huge amounts as such time spending will suit well even for people with significant income who want to take a pause in their busy life.
Such kind of holidays may attract a large part of tourists coming to Spain and take one of the leading places on the country’s market.
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